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Explore by category
- Care and Maintenance
- Certificate Courses
- Español
- Finance
- Garden & Retaining Walls
- Human Resources
- Installation Manuals
- Natural Stone
- Natural Stone Installation
- Operations
- Paver & Slab Installation
- Pavers & Slabs
- Sales & Marketing
- Strategy & Planning
- Tools & Equipment
- U-Cara Installation
- Uvision 3D Tutorials
- Vertical Feature Installation
- Vertical Features
- Wall Installation
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Displaying 20 of 32 Resources
How to Use Environmental Product Declarations for Your Hardscape Business
Business Topics, Operations, Permeable, Product Knowledge, Sales & Marketing, Strategy & Planning
Learn about the relevance of a product's carbon footprint to the environment, and how Unilock is utilizing the information from their Environmental Product Declarations (EPDs).
Working with Your Unilock Territory Manager
Business Topics, Finance, Human Resources, Operations, Sales & Marketing, Strategy & Planning, Tools & Equipment, Uvision 3D Tutorials
Working hard to keep their businesses running smoothly, landscape contractors are often forced to balance many roles throughout each day. When the heat is on and the season is at its busiest, the landscape construction industry can be demanding to say the least. Unilock Territory Managers help keep business operations moving smoothly. Let’s have a look at some of the contractor support services that Unilock offers day in and day out.
Selling Hardscapes: Connecting Concrete to Homeowners’ Emotions
Business Topics, Sales & Marketing
The hardscape industry has undergone major growth over the last few years, with purchases shifting from being mostly utilitarian to luxury in nature. For those landscape contractors that have been selling hardscapes for over a decade, the days of installing 10’x10′ patios featuring a single-size, 4″x8″ Hollandstone paver might not feel so far away. This kind of purchase was made for simpler reasons, such as needing a flat surface on which to set patio furniture. Today’s hardscape customer has more extensive plans in mind.
Drones: Revolutionizing how we sell, design, and build landscapes
Business Topics, Sales & Marketing, Tools & Equipment
The use of drone technology has quite literally elevated landscape project photography. Providing the ability to capture an entire project in one photo with aerial angles, drones also allow photographers to zoom in on specific details of a project with ease. They are sweeping through the landscape design/build industry with trending force.
Premium Pavers: Why Should You Recommend Them on Every Hardscape Project?
Business Topics, Pavers & Slabs, Product Knowledge, Sales & Marketing
A major portion of the landscape construction business is selling the right products for the right projects. When it comes to pavers and retaining wall systems with higher square foot prices, however, some contractors shy away from pitching them for fear of scaring away the customer. Unilock products like EnduraColor Plus pavers, while costing more, are actually very sellable to homeowners when presented in the right way.
3D Landscape Design: Is it time to add it to your toolbox?
Business Topics, Sales & Marketing
A meticulously hand-rendered landscape design plan is incomparable to anything else. The ability to draw every detail, from the smallest plant to the largest water feature, is a skill that creates functional works of art that, up until recently, drew customers. Today, however, landscape design has joined the rest of the design world: technology is king. As competition in the landscape industry becomes fiercer, owners are looking for anything that can help set them apart. 3D design is a great opportunity to do just that.
To Design or Not To Design: Simplifying the Landscape Design Process
Business Topics, Sales & Marketing
There is much conversation and debate in the outdoor living industry surrounding the best way to get from the initial sales meeting to the installation contract. Every business has a different way of approaching the design process, including who produces the design, how much-if anything-it should cost, or whether to offer it at all.
Take Your Hardscape Projects to the Next Level with Exterior Design
Business Topics, Sales & Marketing
There is a rapidly emerging opportunity for landscape construction professionals today that very few businesses are taking advantage of. Homeowners are experiencing a disconnect between the outdoor living spaces they see in product catalogues and luxury shelter magazines and the ones they receive when a landscape contractor has “finished” installing theirs.
Principles of Efficient Hardscape Design
Sales & Marketing
UVision® 3D Overview – Edu-Series 2021
Sales & Marketing
In this video, Tim Edick gives you a brief overview of our UVision 3D software.
Knowing Your Customer
Business Topics, Sales & Marketing
This video provides insight into understanding who your customer likely will be, how to talk about project budget, and how your customers are most likely finding your company.
Understanding the Different Types of Landscaping Customers
Business Topics, Sales & Marketing
In the landscaping industry, contractors will come across a multitude of customer requests. Since landscaping needs span a variety of different requirements from homeowners, from lawn maintenance to designing an outdoor living space, the same sales technique may not apply to every situation. Every homeowner is different, and every landscape contracting business is different, which is why there is no “one size fits all” sales formula that will work for every customer.
Save Precious Time by Prequalifying Leads
Business Topics, Sales & Marketing
“What a waste of time.” Sometimes, that is what springs to mind after a potential project falls through. Perhaps the prospective client walks away after you spent hours making your pitch, or you learn a client has chosen another design/build company that claimed the project could be done at half the cost.
Prequalifying Leads: Gathering and Managing the Information
Business Topics, Sales & Marketing
In the previous post we discussed why you should prequalify leads. This post discusses how to approach it and what to do with the information to make it work for you.
Selling Landscape Lighting: Low-Voltage LED Is Here to Stay and So Is a Growing Opportunity
Business Topics, Sales & Marketing
Are you integrating outdoor lighting into your hardscape projects? If not, you may be missing out on a large upsell opportunity. Many contractors in the U.S. and Canada are successfully training their teams to install low-voltage lighting systems and they’re adding a new, substantial revenue stream in the process.
Offering Irrigation to the End Consumer through Partnerships
Business Topics, Sales & Marketing, Strategy & Planning
When it comes to curb appeal, most homeowners who pay even the slightest attention to detail know that a lush, green lawn and well-planned landscape make a big impact. In fact, an attractive landscape ranks as one of the top features that homebuyers consider when they’re in the market for a new property.
Heated Driveways: What You Need to Know Before Offering This Solution to Homeowners
Business Topics, Paver & Slab Installation, Sales & Marketing
Contractors who are about to take on a paver driveway project have an excellent business opportunity in front of them: the potential to also install a heated driveway system. Many homeowners who live in snowy regions aren’t even aware that it’s possible to rid their driveway – and even their front walkway and steps – of snow and ice buildup without ever having to shovel again. But before a landscape contractor can convince homeowners to hang up their shovels for good, they need to know the radiant heating options for driveways, how to install them, and the kinds of pavers that will work best for the system being put in place.
Digital Bidding: Keep moving during social distancing
Business Topics, Sales & Marketing
2020 has thrown businesses a curveball. The many unknowns surrounding COVID-19 have left business owners scrambling to adjust the way they run their businesses. More than ever it is the time to practice and improve business agility. Adaptability, flexibility, and balance are three essential qualities to develop to keep your business agile.
Effective Marketing is a system – just like pavers and walls
Business Topics, Sales & Marketing
There is a systematic process to proper paver installation. As a professional landscape contractor, you wouldn’t attempt to install pavers for a patio before completing proper excavation and installing the correct amount of compacted base material. Effective marketing that works in today’s world requires an equally systematic process, with each step influencing the following steps.
The Essential Marketing Tools for a Successful Hardscaping Business
Business Topics, Sales & Marketing
Business success almost always comes down to effective marketing. Word of mouth around the neighbourhood you’ve served will only get you so far. As noted management guru Peter Drucker famously proclaimed, “The purpose of a business is to create a customer”—and marketing helps move that creation along. It was an insight made well before the existence of the internet, which is helping hardscaping contractors land the right customers more than any other marketing tool they’ve had in their arsenal.
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