充分利用淡季

许多园林绿化公司在冬季安排除雪作业，以确保全年收入流。 但是，在雪事件之间的所有日子或那些选择不提供冰雪服务的企业呢？ 无论您选择如何运营，都有多种方法可以利用冬季月份更好地为即将到来的春季做好准备。

商业机会

希望增加收入，但又不想为您的运营配备雪地服务？ 多年来，景观承包商在他们的硬景观业务中加入了一些不同的附加组件，取得了成功。

冬季景观维护
For some homeowners, the outdoor aesthetic of the home is just as important in winter as it is in summer. At the beginning of winter, any plants that have died or are on their last leg can be removed and replaced with appropriate deciduous plants like rosebushes or small trees. Then, in late winter, you can come back to prune these shrubs and trees, perfecting the winter look of the home. No new equipment is required for this task, so you won’t be spending additional money on items that are only used three months out of the year. A landscaper from Conshohocken, PA says:

“There is plenty of work in the Northeast during the winter months. You just have to go get it. It is a great time of year to cut shrubs back hard, meaning reduce the size by more than half. If you drive around, you can see this issue from the street. Just knock on the door, give them a price, and boom – you have $100 in your pocket in no time. Five quick jobs a day will make your week. Go out and hustle up some winter work, and it will turn into spring work. If you have a good winter, you will have a better-than-good year.”

柴
Another popular business endeavor among landscapers in the winter is firewood delivery. This is a great way to provide a service to clients on a matter in which you have expertise. With some research and studying, you can understand and recommend the best types of firewood for each region and individual home. It requires minimal staffing, limited equipment, and can supplement your revenue during the winter. Plus, it also maintains a bridge between your business and your summer clients so that, come spring, they have not forgotten about your company.

季节性照明
众所周知，假日季节户外照明对房主来说是个麻烦。 通过将假日季节照明作为冬季服务提供，您的企业可以避免客户受伤的风险、无休止的灯串纠结以及在寒冷中外出的挫败感。 这项服务需要非常有限的额外设备（如果有的话）。 季节性照明是冬季景观美化市场中一个独特的利基市场，很少有企业利用这一点。 事实上，来自纽约中部的园艺师说：

“I personally feel that [seasonal lighting] is a market in our area that hasn’t been tapped much. People love to see lots of lights. I bet if you asked anyone if they like putting up/taking down their lights, they will say ‘no.’ And, if you asked that same person if they would want a nicer, more professional display, they would say ‘yes.’ It’s just a matter of hitting their price point and finding your niche in that market.”

与木柴运送一样，这项冬季服务可以让您的公司在淡季保持知名度——这对于竞争激烈的市场中的园林绿化公司来说是至关重要的。 它还提供了绝佳的拍照机会，以展示贵公司的服务多样性。

内部业务发展

与其将时间和金钱投入到短期收入计划中，不如根据您的业务规模和性质，在下一个繁忙的硬景观季节之前简单地组织、准备和改进可能是更好的途径。

设备维护
Equipment maintenance is one of the most important projects to undertake during the landscaping off-season. A landscaper from Memphis, TN says, “Winter is oil change time. All my equipment is on extended oil/filter change intervals, so all oil/filter changes have been moved to the off-season.”

无论是更换机器的机油还是调整卡车，冬季都是为春季压榨准备设备的最佳时机。 此外，如果需要购买任何新设备或进行升级，冬季的几个月是工作缓慢的最佳时机。 花点时间在预算范围内为您的企业正确研究最佳设备。 此外，冬天提供了测试新机器和培训团队成员正确操作技术的时间。

继续教育与培训
园林绿化行业不断开发最佳实践的新方法并发布新的尖端材料。 淡季是教育您自己和您的团队了解什么对您的业务和客户最有利的最佳时机。 上课， 参加研讨会，并且获得认证可以向客户提供大量信任信号，表明您的团队是正确的选择。 此外，冬季是与团队成员坐下来练习正确的安装技术和流程的好时机，这样它们就不会在春天到来之前生锈。

3D景观设计
利用淡季专注于景观设计是学习新技能的另一种好方法，这将有助于在未来增加收入。 如果您还不熟悉景观设计软件，那么冬季是学习的最佳时机。 Uvision 3D 景观创建器 景观承包商在淡季期间很容易掌握和掌握。 能够为客户完善美丽的景观设计将在春天改变游戏规则。 另外，明年冬天，您可以继续为客户设计春季景观，以在事情变得繁忙时节省时间。

市场营销与广告
相关性是景观行业专业人士最难保留的品质之一。 为了确保客户不会在冬天忘记您，请通过有针对性的营销和广告活动提供提醒。 尝试发送一份冬季时事通讯，让客户了解淡季期间进行的所有升级。 如果您的团队正在获得新的认证或培训证书，请提及 - 任何提醒客户您的公司在春天到来时都准备就绪的事情都会有所帮助。

获得创意
无论您是提供冰雪管理还是严格意义上的硬景观设施，淡季都有助于确保您的业务全年取得成功。 与您的团队坐下来讨论增加冬季收入的可能性。 此外，讨论投入时间和精力将业务转变为最成功、最精简的运营方式的多种方式，这样您就可以在春天到来之前做好准备。