1.0Unilock Contractorshttps://contractor.unilock.comMoehttps://contractor.unilock.com/author/moehaidar/rich600338<blockquote class="wp-embedded-content"><a href="https://contractor.unilock.com/blog/selling-hardscapes-connecting-concrete-homeowners-emotions/">Selling Hardscapes: Connecting Concrete to Homeowners Emotions</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://contractor.unilock.com/blog/selling-hardscapes-connecting-concrete-homeowners-emotions/embed/" width="600" height="338" title="“Selling Hardscapes: Connecting Concrete to Homeowners Emotions” — Unilock Contractors" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://contractor.unilock.com/wp-content/uploads/sites/7/2017/04/Unilock_UNI_8985.jpg849483The hardscape industry has undergone major growth over the last few years, with purchases shifting from being mostly utilitarian to luxury in nature. For those landscape contractors that have been selling hardscapes for over a decade, the days of installing 10'x10' patios featuring a single-size, 4"x8" Hollandstone paver might not feel so far away.